GetResponse vs Mailchimp 2026: Which Platform Wins?
GetResponse vs Mailchimp — a detailed 2026 comparison of pricing, features, automation, deliverability, and which one is right for your business.
GetResponse
GetResponse and Mailchimp are two of the most established names in email marketing — both have been around for over two decades, both serve hundreds of thousands of customers, and both offer a broad feature set. But they've evolved in very different directions.
This comparison cuts through the marketing and tells you exactly how these platforms stack up in 2026.
✅ Quick verdict
GetResponse wins for most businesses in 2026 — better pricing, more features (including built-in webinars), and stronger automation. Mailchimp holds its ground for established e-commerce businesses deeply integrated with Shopify or businesses that specifically value the Mailchimp brand recognition.
Pricing Comparison
Mailchimp has significantly raised prices since the Intuit acquisition, making the price comparison more stark than ever:
| | GetResponse | Mailchimp | |--|-------------|-----------| | Free plan | 500 contacts | 500 contacts | | Entry paid | $15.58/month (1,000 contacts) | $13/month (500 contacts) | | 5,000 contacts | $48/month | $75/month (Standard) | | 10,000 contacts | $78/month | $135/month | | Webinars | Included on mid plans | Not available | | Landing pages | Included all plans | Limited on lower plans |
At scale, GetResponse is substantially cheaper — a 10,000-contact list costs $78/month on GetResponse versus $135/month on Mailchimp Standard. That's over $680/year in savings for equivalent functionality.
Feature Comparison
| Tool | Best For | Starting Price | Free Plan |
|---|---|---|---|
Top PickGetResponse | All-in-one marketing with webinars | $15.58/month (1,000 contacts) | Yes — 500 contacts |
| E-commerce & established businesses | $13/month (500 contacts) | Yes — limited |
Email Marketing
Both platforms offer drag-and-drop editors with hundreds of templates. Mailchimp's template library is larger and has a more design-focused selection. GetResponse's editor has more modern defaults and includes send-time optimization.
Winner: Tie — Mailchimp for design variety, GetResponse for optimization features.
Marketing Automation
GetResponse's automation builder is more powerful and visual than Mailchimp's equivalent. GetResponse supports complex multi-branch workflows, behavior-triggered sequences, and e-commerce automations on mid-tier plans. Mailchimp's customer journey builder is competitive but only available on Standard and Premium.
Winner: GetResponse — more powerful automation at a lower price point.
Webinars
GetResponse includes webinar hosting (100–1,000 attendees depending on plan). Mailchimp has no webinar capability whatsoever.
Winner: GetResponse — unique advantage with no Mailchimp equivalent.
E-commerce Integration
Mailchimp's Shopify integration is among the best in the email marketing industry — deep purchase behavior data, product recommendations, and revenue attribution are all excellent. GetResponse's e-commerce integrations work well but lack the same depth.
Winner: Mailchimp for Shopify-heavy businesses.
Deliverability
Both platforms have strong deliverability track records. GetResponse's deliverability has been consistently strong across independent tests. Mailchimp's deliverability has declined somewhat due to its large user base accepting lower-quality senders.
Winner: GetResponse (slight edge in recent tests).
Who Should Choose GetResponse?
- You use (or plan to use) webinars as a marketing or sales tool
- You want to consolidate email, automation, landing pages, and webinars in one subscription
- You need strong automation without Mailchimp's premium pricing
- You're growing past 5,000 contacts and want to control costs
Who Should Choose Mailchimp?
- You have a deep Shopify integration with significant e-commerce data built up over years
- Your team is trained on Mailchimp and migration costs outweigh the benefits
- You work with agencies or freelancers who already know Mailchimp
- Brand familiarity with your enterprise stakeholders matters
✅ Pros
- +GetResponse: Built-in webinar hosting (unique advantage)
- +GetResponse: Much cheaper at scale
- +GetResponse: More powerful automation at mid-tier
- +GetResponse: Conversion funnel builder included
- +Mailchimp: Best Shopify/e-commerce integration
- +Mailchimp: Largest template library
- +Mailchimp: Most recognized brand in email marketing
- +Mailchimp: Largest third-party integration ecosystem
❌ Cons
- –GetResponse: E-commerce integration less deep than Mailchimp
- –GetResponse: Interface can feel busy
- –Mailchimp: Expensive — 2x GetResponse at scale
- –Mailchimp: No webinar capability
- –Mailchimp: Declining deliverability in recent tests
FAQ
Is it easy to switch from Mailchimp to GetResponse?
Yes — GetResponse has a Mailchimp import tool and provides free migration support. Most migrations complete in 2–4 hours. You'll import subscribers, tags/segments, and can replicate your automations in the GetResponse builder.
Does GetResponse have better customer support than Mailchimp?
GetResponse offers 24/7 live chat support on most paid plans. Mailchimp's live chat is limited to paid plans and phone support is Premium-only. GetResponse is generally considered more responsive for standard support queries.
Which platform is better for small businesses?
GetResponse offers more value for most small businesses — lower cost, more features, and the webinar capability is a major differentiator. The exception is small businesses deeply invested in Shopify, where Mailchimp's integration depth may justify the higher cost.
Final Verdict
For businesses starting fresh or actively evaluating alternatives, GetResponse is the better value in 2026 — cheaper, more features, and the webinar tool alone often justifies the switch from Mailchimp. Established businesses with deep Mailchimp + Shopify workflows should weigh migration costs before switching.
GetResponse
Last updated: June 1, 2026. We review and update our content every 6 months.